For the past few years, Globe brands (Prepaid, Postpaid, Tattoo, etc.) create individual communication and executions when present at events, which yielded a cluttered over-all messaging. In 2016, all brands have united to create a solid Total Globe festival platform across all major festivals in the Philippines. #TakeMeThere is a grounded and pointed articulation of the adventurous spirit that Globe espouses. We worked with Globe to produce the festival’s logo and key visuals, which were translated into official event posters, stage design, and merchandise for festivals like Sinulog, Panagbenga, and Dinagyang.